Rubie's Costume: A Comprehensive Guide to the Industry Leader

Introduction

Rubie's Costume Company is a global leader in the costume industry. For over six decades, Rubie's has been creating innovative and high-quality costumes for all ages, from infants to adults. With a vast selection of officially licensed costumes, as well as their own in-house designs, Rubie's is the go-to destination for costume enthusiasts worldwide.

About Rubie's Costume Company

Founded in 1950 by Rubin and Tillie Beige, Rubie's Costume Company began as a small family business in New York City. Today, it has grown into a multinational corporation with offices in the United States, Canada, Europe, and Asia. Rubie's is known for its commitment to quality, innovation, and customer satisfaction.

Product Range

Rubie's Costume Company offers an extensive range of costumes, including:

• Officially licensed costumes from popular movies, TV shows, video games, and comics
• Original and exclusive in-house designs
• Costumes for all ages and occasions, from Halloween to cosplay
• Accessories such as masks, wigs, and props

Key Statistics

• Rubie's Costume Company is the world's largest costume manufacturer.
• It produces over 50 million costumes annually.
• Rubie's has over 2,500 employees worldwide.
• The company's annual revenue exceeds $400 million.

Market Share

Rubie's Costume Company holds a significant market share in the global costume industry. According to industry estimates, Rubie's accounts for approximately:

Strengths and Weaknesses

Strengths

• Strong brand recognition
• Wide product range
• High quality and innovation
• Global distribution network
• Excellent customer service

Weaknesses

• High prices compared to some competitors
• Limited customization options
• Some quality issues reported with certain products

Effective Strategies

Rubie's Costume Company has implemented several effective strategies that have contributed to its success:

• Licensing Partnerships: Rubie's has established partnerships with major entertainment companies to secure exclusive rights to popular licensed costumes.
• Product Diversification: Rubie's offers a wide variety of costumes to appeal to different demographics and occasions.
• Innovation and Design: Rubie's in-house design team constantly develops new and innovative costumes that set trends in the industry.
• Customer Focus: Rubie's places a strong emphasis on customer satisfaction, providing excellent service and resolving complaints promptly.

Tips and Tricks

For those looking to get the most out of their Rubie's costume experience, here are some helpful tips and tricks:

• Plan Ahead: Order your costume well in advance of the event to avoid last-minute stress.
• Check the Size Chart: Refer to the size chart provided by Rubie's to ensure the costume will fit properly.
• Read the Care Instructions: Follow the care instructions on the costume label to keep it in prime condition.
• Consider Accessories: Add accessories like masks, wigs, and props to complete your costume and make it stand out.
• Shop for Discounts: Look for sales and promotions on Rubie's costumes to save money.

Conclusion

Rubie's Costume Company is a trusted and respected name in the costume industry, offering a vast selection of high-quality costumes for all ages. With its commitment to innovation, customer satisfaction, and global reach, Rubie's is poised to continue its dominance in the years to come. Whether you're looking for a classic Halloween costume or a unique cosplay outfit, Rubie's has something to offer everyone.

Tables

Table 1: Rubie's Costume Company Product Range

Table 2: Rubie's Costume Company Market Share by Region

Table 3: Rubie's Costume Company Effective Strategies