Mandarin Chinese Happy New Year is a major holiday in China, and it is a great opportunity for businesses to reach out to Chinese consumers. Here are some tips on how to make the most of this holiday:
Helpful Figures:
Statistic | Source |
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Chinese New Year is celebrated by 2 billion people worldwide. | China Daily |
Chinese consumers spent $120 billion during the 2018 Chinese New Year holiday. | McKinsey & Company |
Helpful Figures:
Statistic | Source |
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Social media usage in China is expected to reach 1 billion users by 2023. | Statista |
Email marketing is the most effective way to reach Chinese consumers. | DMA |
Story 1: Louis Vuitton
Benefit: Louis Vuitton increased sales by 20% during the Mandarin Chinese Happy New Year holiday by launching a special collection of red handbags and accessories.
How to do it: Businesses can create their own special Mandarin Chinese Happy New Year collections or offer discounts on existing products.
Story 2: Starbucks
Benefit: Starbucks increased foot traffic by 15% during the Mandarin Chinese Happy New Year holiday by offering a special menu of red-themed drinks and pastries.
How to do it: Businesses can create their own special Mandarin Chinese Happy New Year menus or offer discounts on food and drinks.
Section 1: Getting Started with Mandarin Chinese Happy New Year
Section 2: Advanced Features
Mandarin Chinese Happy New Year is a great opportunity for businesses to reach out to Chinese consumers. By following these tips, businesses can make the most of this holiday and increase their sales.
Are you ready to start planning your Mandarin Chinese Happy New Year marketing campaign? Contact us today to learn how we can help you reach your goals.
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