Rogue retailers are unauthorized resellers who buy and sell products without permission from the brand owner. They can damage your brand's reputation, steal your sales, and even cause legal problems.
According to the National Retail Federation, rogue retailers cost the retail industry billions of dollars in lost revenue each year. In 2020, the NRF estimated that rogue retailers cost the industry $46.3 billion.
Table 1: Impact of Rogue Retailers
Category | Impact |
---|---|
Lost revenue | $46.3 billion in 2020 |
Brand damage | Damage to reputation and customer trust |
Legal problems | Copyright infringement, trademark violations |
Table 2: Common Tactics of Rogue Retailers
Tactic | Description |
---|---|
Selling counterfeit products | Selling fake or imitation products |
Unauthorized distribution | Selling products in unauthorized channels |
Price gouging | Selling products at inflated prices |
There are several ways to identify rogue retailers.
If you find that a retailer is selling your products without permission, there are several steps you can take.
Here are three success stories of businesses that have successfully dealt with rogue retailers.
Here are some tips for dealing with rogue retailers.
Rogue retailers are a serious problem that can damage your business. By following the tips in this article, you can help to protect your brand and your customers.
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