Mandarin grandmothers are a valuable asset to any business looking to reach the Chinese consumer market. They are a trusted and respected source of information and advice within their communities, and they have a deep understanding of the Chinese culture and values.
Platform | Percentage |
---|---|
95% | |
85% | |
Sina Weibo | 70% |
Youku Tudou | 60% |
iQiyi | 55% |
Word-of-Mouth Marketing | Impact |
---|---|
Positive reviews | 90% likely to make a purchase |
Negative reviews | 80% likely to avoid the product or service |
By partnering with Mandarin grandmothers, businesses can gain access to a vast network of potential customers. According to a study by the Pew Research Center, there are over 4.3 million Chinese Americans in the United States, and they have a combined spending power of over $1 trillion.
Case Study: How a Small Business Increased Sales by 20% by Partnering with Mandarin Grandmothers*
A small business in San Francisco partnered with a local group of *Mandarin grandmothers to promote its products to the Chinese community. The business created a series of educational videos featuring the Mandarin grandmothers discussing the benefits of the products. The videos were shared on social media and quickly went viral, resulting in a 20% increase in sales.
Case Study: How a Nonprofit Increased Donations by 30% by Engaging Mandarin Grandmothers*
A nonprofit organization in New York City partnered with a group of *Mandarin grandmothers to raise awareness and funds for its programs. The organization created a series of fundraising events featuring the Mandarin grandmothers sharing their stories and experiences. The events were a huge success, resulting in a 30% increase in donations.
Case Study: How a School Increased Enrollment by 25% by Partnering with Mandarin Grandmothers*
A school in California partnered with a local group of *Mandarin grandmothers to promote its programs to the Chinese community. The school created a series of outreach events featuring the Mandarin grandmothers sharing their experiences and insights on education. The events were a huge success, resulting in a 25% increase in enrollment.
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